Difference between revisions of "Entrepreneur" - New World Encyclopedia

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[[Category:Politics and social sciences]]
 
[[Category:Politics and social sciences]]
 
[[Category:Economics]]
 
[[Category:Economics]]
  
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[[Image:Conceptual Timeline.png|right|thumb|350px|Conceptual and theoretic developments in entrepreneurship history. Adapted from Patrick J. Murphy, Jianwen Liao, and Harold P. Welsch, [https://www.emerald.com/insight/content/doi/10.1108/13552520610638256/full/html A conceptual history of entrepreneurial thought] ''Journal of Management History'' 12(1) (2006): 12-35. Retrieved July 4, 2020.]]
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An '''entrepreneur''' (a loanword from [[French language|French]] introduced and first defined by the [[Ireland|Irish]] [[economics|economist]] [[Richard Cantillon]]) is a person who undertakes and operates a new enterprise or venture and assumes some accountability for the inherent [[risk]]s involved. In the context of the creation of for-profit enterprises, entrepreneur is often synonymous with "founder." Most commonly, the term entrepreneur applies to someone who establishes a new entity to offer a new or existing product or service into a new or existing [[market]], whether for a [[profit]] or not-for-profit outcome.
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[[Business]] entrepreneurs often have strong beliefs about a market opportunity and are willing to accept a high level of personal, professional, or financial risk to pursue that opportunity. Business entrepreneurs are often highly regarded in [[United States|U.S.]] [[culture]] as critical components of its [[capitalism|capitalistic]] [[society]]. In this light, differences among rates of growth and technical progress has been attributed to the quality of entrepreneurship in various countries. The willingness to take responsibility for the inherent risk of innovation is thus seen as a necessary component of a society's development of the material aspects of a more comfortable, happy life for its members.
  
An '''entrepreneur''' (a loanword from [[French language|French]] introduced and first defined by an Irish economist named [[Richard Cantillon]]) is a person who undertakes and operates a new enterprise or venture and assumes some accountability for the inherent risks. In the context of the creation of for-profit enterprises, entrepreneur is often synonymous with ''founder''.
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== Characteristics of an Entrepreneur ==
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An '''entrepreneur''' is a person who organizes and manages any enterprise, especially a [[business]], usually with considerable initiative and [[risk]]. They may be an employer of productive [[labor]], or may (especially initially) work alone.
  
Most commonly, the term entrepreneur applies to someone who establishes a new entity to offer a new or existing product or service into a new or existing market, whether for a profit or not-for-profit outcome.  
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=== Organizer===
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An entrepreneur is one who combines the land of one, [[labor]] of another, and the [[capital]] of yet another, and, thus, produces a product. By selling the product in the [[market]], he pays [[interest]] on capital, [[rent]] on land, and [[wages]] to laborers, and what remains is his or her [[profit]].
  
Business entrepreneurs often have strong beliefs about a market opportunity and are willing to accept a high level of personal, professional or financial [[risk]] to pursue that opportunity. Business entrepreneurs are often highly regarded in [[United States|U.S.]] culture as critical components of its [[capitalism|capitalistic]] society.
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=== Leader ===
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Reich (1987) considered leadership, management ability, and team-building as essential qualities of an entrepreneur. This concept has its origins in the work of [[Richard Cantillon]] in his ''Essai sur la Nature du Commerce en Général'' (1755) and [[Jean-Baptiste Say]]'s (1803) ''Treatise on Political Economy''.
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Entrepreneur is sometimes mistakenly equated with "opportunist." An entrepreneur may be considered one who creates an opportunity rather than merely exploits it, though that distinction is difficult to make precise. [[Joseph Schumpeter]] (1989) and William Baumol (2004) have considered more opportunistic behavior such as [[arbitrage]] one role of the entrepreneur, as this helps to generate innovation or mobilize resources to address inefficiencies in the marketplace.
  
== Definition of entrepreneur ==
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=== Risk Bearer ===
*An entrepreneur is a person who organizes and manages any enterprise, esp. a business, usually with considerable initiative and risk.
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An entrepreneur is an agent who buys factors of production at certain prices in order to combine them into a product with a view to selling it at uncertain prices in the future. Uncertainty is defined as a [[risk]], which cannot be [[insurance|insured]] against and is incalculable. There is a distinction between ordinary risk and uncertainty. A risk can be reduced through the insurance principle, where the distribution of the outcome in a group of instances is known. On the contrary, uncertainty is a risk which cannot be calculated.  
*An employer of productive labor; contractor. 
 
*Is the one to deal with or initiate as an entrepreneur.
 
*a decision-maker whose entire role arises out of his alertness to hitherto unnoticed opportunities (Kirzner 1973).
 
*Schumpeter’s (1934) entrepreneur uses available resources in novel ways.
 
*Cantillon's (1755) entrepreneur engaged in arbitrage of processes and ideas as well as good to establish equilibrium by assuming the risk and uncertainty inherent in an economic society (Spengler 1954, 286)
 
*Say's (1803) entrepreneur was a master manufacturer who assigned the value to goods in production (Koolman 1971, 271).
 
  
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The entrepreneur, according to Knight (1967), is the economic functionary who undertakes such responsibility of uncertainty, which by its very nature cannot be insured, or [[capital]]ized, or salaried to. Casson (2003) has extended this notion to characterize entrepreneurs as decision makers who improvise solutions to problems which cannot be solved by routine alone.
  
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===Personality Characteristics===
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Burch (1986) listed traits typical of entrepreneurs:
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* '''A desire to achieve''': The push to conquer problems, and give birth to a successful venture.
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* '''Hard work''': It is often suggested that many entrepreneurs are "workaholics."
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* '''Desire to work for themselves''': Entrepreneurs like to work for themselves rather than working for an organization or any other individual. They may work for someone to gain knowledge of the product or service that they may want to produce.
 +
* '''Nurturing quality''': Willing to take charge of, and watch over a venture until it can stand alone.
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* '''Acceptance of responsibility''': Are [[moral]]ly, [[Law|legal]]ly, and [[Mind|mentally]] accountable for their ventures. Some entrepreneurs may be driven more by [[altruism]] than by self-interest.
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* '''Reward orientation''': Desire to achieve, work hard, and take responsibility, but also with a commensurate desire to be rewarded handsomely for their efforts; rewards can be in forms other than [[money]], such as recognition and respect.
 +
* '''Optimism''': Live by the [[philosophy]] that this is the best of times, and that anything is possible.
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* '''Orientation to excellence''': Often desire to achieve something outstanding that they can be proud of.
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* '''Organization''': Are good at bringing together the components (including people) of a venture.
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* '''Profit orientation''': Want to make a [[profit]]—but the profit serves primarily as a meter to gauge their success and achievement.
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==Theories of Entrepreneurship==
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Sociologist [[Max Weber]] saw entrepreneurial efforts as the result of the [[Protestant]] "work ethic," which was the idea that people sought to prove their value before [[God]] through hard work. This proof took the form of pursuing the greatest works possible on earth, inevitably through [[industry]], with the [[profit]]s made by entrepreneurs regarded as their moral affirmation.
  
=== Entrepreneur as a risk bearer ===
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Generally, [[business]] scholars have two classes of theories of how people become entrepreneurs, called [[supply and demand]] theories, after [[Economics|economic]] theory.  
An entrepreneur is an agent who buys factors of production at certain prices in order to combine them into a product with a view to selling it at uncertain prices in the future. Uncertainty is defined as a risk, which cannot be insured against and is incalculable. There is a distinction between ordinary risk and uncertainty. A risk can be reduced through the insurance principle, where the distribution of the outcome in a group of instances is known. On the contrary, uncertainty is a risk, which cannot be calculated. The entrepreneur, according to Knight, is the economic functionary who undertakes such responsibility of uncertainty, which by its very nature cannot be insured, or capitalized or salaried to. Mark Casson has extended this notion to characterize entrepreneurs as decision makers who improvise solutions to problems which cannot be solved by routine alone.
 
  
=== Entrepreneur as an organizer===
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On the ''supply''-side, research studies have shown that entrepreneurs are convinced that they can command their own destinies. Behavioral scientists express this by saying that entrepreneurs perceive the "locus of control" to be within themselves. It is this self-belief which stimulates the entrepreneur, according to supply-side theorists.
An entrepreneur is one who combines the land of one, labor of another and the capital of yet another, and, thus, produces a product.By selling the product in the market, he pays interest on capital, rent on land and wages to laborers and what remains is his or her profit.
 
  
=== Entrepreneur as a leader ===
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A more generally held theory is that entrepreneurs emerge from the population on ''demand'', from the combination of opportunities and people well-positioned to take advantage of them. In the demand theory, anyone could be recruited by circumstance or opportunity to become an entrepreneur. The entrepreneur may perceive that they are among the few to recognize or be able to solve a problem. In this view, one studies on one side the distribution of information available to would-be entrepreneurs (see [[Austrian School|Austrian School economics]]) and on the other, how environmental factors (access to [[capital]], [[competition]], and so forth) change the rate of a society's production of entrepreneurs. [[Richard Cantillon]] was known for his demand theory of entrepreneurship in which he said production depends on the demand of land owners who contract out their work. Those who undertake the work demanded are entrepreneurs and they are responsible for resource allocation within a society and bring prices into line with demand. [[Jean-Baptiste Say]] also emphasized the importance of entrepreneurs, to the point of considering them as the fourth factor of production (behind land, capital, and labor). Say called entrepreneurs "forecasters, project appraisers, and risk-takers." [[Eugen von Böhm-Bawerk]] suggested that entrepreneurs bring about structural changes as their efforts are guided by changes in the relative prices of capital goods.
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[[Image:entrepreneurship history.png|right|thumb|350px|Some notable persons and their work in theories of entrepreneurship.]]
  
Scholar R. B. Reich <sup>(citation)</sup> considers leadership, management ability, and team-building as essential qualities of an entrepreneur.  This concept has its origins in the work of Richard Cantillon in his ''Essai sur la Nature du Commerce en Général'' (1755) and Jean-Baptiste Say (1803) ''Treatise on Political Economy''.
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Another early economic theory of entrepreneurship and its relationship to [[capitalism]] was proposed by [[Francis Amasa Walker]] (1888), who saw profits as the "wages" for successful entrepreneurial work.
 
Entrepreneur is sometimes mistakenly equated with "opportunist".  An entrepreneur may be considered one who creates an opportunity rather than merely exploits it, though that distinction is difficult to make precise.  Joseph Schumpeter (1934) and William Baumol (1980) consider more opportunistic behavior such as arbitrage one role of the entrepreneur as he helps to generate innovation or mobilize resources to address inefficiencies in the marketplace.
 
  
==Supply vs Demand Theories==
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The understanding of entrepreneurship owes a lot to the work of economist [[Joseph Schumpeter]]. Schumpeter (1950) described an entrepreneur as a person who is willing and able to convert a new idea or [[invention]] into a successful innovation. Entrepreneurship forces "creative destruction" across [[market]]s and industries, simultaneously creating new products and business models others. In this way, creative destruction is largely responsible for the dynamism of industries and long-run economic growth.
Business academics have two classes of theories of how people become entrepreneurs, called [[supply and demand]] theories, after Economics. In the demand theory, anyone could be recruited by circumstance or opportunity to become an entrepreneur.
 
  
Several [[research]] studies have shown that entrepreneurs are convinced that they can command their own destinies.  [[Behavioural sciences|Behaviorial scientists]] express this by saying that entrepreneurs perceive  the "[[locus of control]]" to be within themselves. It is this self-belief which stimulates the entrepreneur, according to supply-side theorists.
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The place of the disharmony-creating and idiosyncratic entrepreneur in traditional economic theory (which describes many efficiency-based ratios assuming uniform outputs) presents theoretic quandaries. Thus, despite Schumpeter's early twentieth-century contributions, the traditional [[microeconomics|microeconomic]] theories of economics have had little room for entrepreneurs in their theoretical frameworks (instead assuming that resources would find each other through a [[price]] system). Entrepreneurship today, however, is widely regarded as an integral player in the business culture of American life, and particularly as an engine for job creation and economic growth. Robert Sobel (2000) and William Baumol (2004) have added greatly to this area of economic theory.  
  
A more generally held theory is that entrepreneurs  emerge from the population on demand, from the  combination of  opportunities and people  well-positioned to take advantage of them. The entrepreneur may perceive that they are among the few to recognize or be able to solve a problem. In this view, one studies on one side the distribution of  information available to would-be entrepreneurs (see [[Austrian School|Austrian School economics]]) and on the other, how environmental factors (access to capital, competition, etc.) change the rate of a society's production of entrepreneurs.
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For [[Frank H. Knight]] (1967) and [[Peter Drucker]] (1970) entrepreneurship is about taking [[risk]]. The behavior of the entrepreneur reflects a kind of person willing to put his or her career and financial security on the line and take risks in the name of an idea, spending much time as well as capital on an uncertain venture.
  
==Personality Characteristics==
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==History of Entrepreneurial Activity==
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Entrepreneurship is the practice of starting new organizations, particularly new [[business]]es, generally in response to identified opportunities. Entrepreneurship is often a difficult undertaking, as the majority of new businesses fail. Entrepreneurial activities are substantially different depending on the type of organization that is being started, ranging in scale from solo projects (even involving the entrepreneur only part-time) to major undertakings creating many job opportunities.
  
John G. Burch[''Business Horizons'', September 1986] lists
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Entrepreneurship received a boost in the formalized creation of so-called incubators and science parks (such as those listed at [http://www.NBIA.org National Business Incubation Association]) where businesses can start on a small scale, share services and space while they grow, and eventually move into space of their own when they have achieved a large enough scale to be viable stand-alone businesses. Also, entrepreneurship is being employed to revitalize fading downtowns and inner cities, which may have excellent resources but suffer from a lack of spirited development.
traits typical of  entrepreneurs:
 
* '''A desire to achieve''': The push to conquer problems, and give birth to a successful venture.
 
* '''Hard work''': It is often suggested that many entrepreneurs are [[workaholic]]s.
 
* '''Desire to work for themselves''': Entrepreneurs like to work for themselves rather than working for an organization or any other individual. They may work for someone to gain the knowledge of [[Product (business)|product]] or [[service]] that they may want to produce.
 
* '''Nurturing quality''': Willing to take charge of, and watch over a venture until it can stand alone.
 
* '''Acceptance of responsibility''': Are [[moral]]ly, [[Law|legal]]ly, and [[Mind|mentally]] accountable for their ventures. Some entrepreneurs may be driven more by [[altruism]] than by self-interest.
 
* '''Reward orientation''': Desire to achieve, work hard, and take [[Social responsibility|responsibility]], but also with a commensurate desire to be rewarded handsomely for their efforts; rewards can be in forms other than money, such as recognition and [[respect]].
 
*  '''Optimism''': Live by the [[philosophy]] that this is the best of times, and that anything is possible.
 
* '''Orientation to excellence''': Often desire to achieve something outstanding that they can be proud of.
 
* '''Organization''': Are good at bringing together the components (including people) of a venture.
 
* '''Profit orientation''': Want to make a profit; but the profit serves primarily as a meter to gauge their success and achievement.
 
  
==Famous/Exemplary Entrepreneurs==
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==Famous Entrepreneurs==
  
Famous American entrepreneurs include:
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Famous [[United States|American]] entrepreneurs include:
*[[Christopher Gardner]] (stock brokerage)
 
*[[Sean Combs]] (music industry/media/fashion/movie production/restaurants/television/entertainer)
 
*[[Madame C J Walker]] (hair care products)
 
*[[Ben Cohen]] (Ben & Jerry's Ice Cream)
 
*[[Jerry Greenfield]] (Ben & Jerry's Ice Cream)
 
*[[Michael Dell]] (computer retail)
 
*[[Dave chalk]] (electronic superstores)
 
*[[Andrew Carnegie]] (steel)
 
 
*[[Jeff Bezos]] (retail)
 
*[[Jeff Bezos]] (retail)
*[[Bill Gates]] (software)
 
 
*[[Sergey Brin]] (search engines)
 
*[[Sergey Brin]] (search engines)
*[[Tom Carvel]] (founded [[Carvel|Carvel Brand Ice Cream]] and was the first person to use [[franchising]] as a [[business model]])
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*[[Andrew Carnegie]] (steel)
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*[[Tom Carvel]] (ice cream and was the first person to use franchising as a business model)
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*[[Ben Cohen]] (ice cream)
 
*[[Barron Collier]] (advertising)
 
*[[Barron Collier]] (advertising)
*[[Larry Ellison]] (database systems)
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*[[Michael Dell]] (computer retail)
 
*[[George Eastman]] (photography)
 
*[[George Eastman]] (photography)
 
*[[Thomas Edison]] (electro-mechanics)
 
*[[Thomas Edison]] (electro-mechanics)
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*[[Larry Ellison]] (database systems)
 
*[[Henry Ford]] (automobiles)
 
*[[Henry Ford]] (automobiles)
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*[[Christopher Gardner]] (stock brokerage)
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*[[Bill Gates]] (software)
 
*[[Sylvan Goldman]] (shopping carts)
 
*[[Sylvan Goldman]] (shopping carts)
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*[[Jerry Greenfield]] (ice cream)
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*[[Reed Hastings]] (online DVD rentals)
 
*[[Milton S. Hershey]] (confections)
 
*[[Milton S. Hershey]] (confections)
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*[[Steve Jobs]] (computer hardware, software)
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*[[Scott A. Jones]] (voicemail, search engine)
 
*[[Ray Kroc]] (fast food restaurants)
 
*[[Ray Kroc]] (fast food restaurants)
*[[Steve Jobs]] (computer hardware, software)
 
*[[Scott A. Jones]] (voicemail, ChaCha search engine)
 
 
*[[Estee Lauder]] (cosmetics)
 
*[[Estee Lauder]] (cosmetics)
 
*[[J. Pierpont Morgan]] (banking)
 
*[[J. Pierpont Morgan]] (banking)
 
*[[Elisha Otis]] (elevators)
 
*[[Elisha Otis]] (elevators)
 
*[[Larry Page]] (search engines)
 
*[[Larry Page]] (search engines)
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*[[John D. Rockefeller]] (oil)
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*[[Howard Schultz]] (coffee franchise)
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*[[Li Ka Shing]] (manufacturing and telecommunications turned conglomerate)
 
*[[Elmer Sperry]] (avionics)
 
*[[Elmer Sperry]] (avionics)
*[[John D. Rockefeller]] (oil)
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*[[Donald Trump]] (real estate)
*[[J.R. Simplot]] (agriculture)
 
*[[Donald Trump]] (Real estate)
 
 
*[[Ted Turner]] (media)
 
*[[Ted Turner]] (media)
 
*[[Sam Walton]] (department stores)
 
*[[Sam Walton]] (department stores)
 
*[[Thomas J. Watson Sr.]] (computers)
 
*[[Thomas J. Watson Sr.]] (computers)
*[[Richard DeVos]] & [[Jay Van Andel]] (marketing)
 
*[[Li Ka Shing]] (manufacturing and telecommunications turned conglomerate)
 
*[[Howard Schultz]] (coffee franchise)
 
*[[Reed Hastings]] (online DVD rentals)
 
*[[Russell Simmons]] (media)
 
*[[Mark Cuban]] (e-commerce, HDTV, sports)
 
  
Famous Australian entrepreneurs include
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Famous [[Australia]]n entrepreneurs include [[Gerry Harvey]] (auction house turned to homewares and electronics retailer), [[Frank Lowy]] (shopping center real estate), and [[Dick Smith]] (electronics).
*[[Dick Smith]] (electronics).
 
*[[Gerry Harvey]] (auction house turned to homewares and electronics retailer)
 
*[[Frank Lowy]] (shopping centre real estate)
 
  
Famous British entrepreneurs include:
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Famous [[Great Britain|British]] entrepreneurs include [[Richard Branson]] (travel and media), [[James Dyson]] (home appliances), and [[Alan Sugar]] (computers).  
*[[Richard Branson]] (travel and media)
 
*[[James Dyson]] (home appliances)
 
*[[Alan Sugar]] (computers).  
 
  
Famous French entrepreneurs include [[Francis Bouygues]] and [[Bernard Arnault]].
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Famous [[France|French]] entrepreneurs include [[Bernard Arnault]] and [[Francis Bouygues]].
  
Famous German entrepreneurs include [[Werner von Siemens]]
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Famous [[Germany|German]] entrepreneurs include [[Werner von Siemens]] and [[Ferdinand von Zeppelin]].
and [[Ferdinand von Zeppelin]].
 
  
Famous Greek entrepreneurs include [[Stelios Haji-Ioannou]].
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Famous [[Greece|Greek]] entrepreneurs include [[Stelios Haji-Ioannou]].
  
Famous Swedish entrepreneurs include [[Ingvar Kamprad]] (home furnishing).
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Famous [[Sweden|Swedish]] entrepreneurs include [[Ingvar Kamprad]] (home furnishing).
  
Famous Indian entrepreneurs include [[Rajat Gupta]],[[Vinod Khosla]],[[Kanwal Rekhi]] and many more who contributed to silicon valley's entrepreneur revolution. Also include [[Dhirubhai Ambani]],[[Narayana Murthy]],[[Azim Premji]] and many more who contributed to Indian entrepreneur revolution.
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Famous [[India]]n entrepreneurs include [[Vinod Khosla]], [[Kanwal Rekhi]] and many more who contributed to [[Silicon Valley]]'s entrepreneur revolution. [[Dhirubhai Ambani]], [[Narayana Murthy]], [[Azim Premji]], and many more contributed to the Indian entrepreneur revolution.
  
Famous Asian entrepreneurs include [[Akio Morita]], [[Konosuke Matshushita]], [[Soichiro Honda]], [[Eiji Toyoda]] and many more contributed to consumer electronics and transportation industry.
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Famous [[Japan]]ese entrepreneurs include [[Konosuke Matsushita]], [[Soichiro Honda]], [[Akio Morita]], [[Eiji Toyoda]].
 
 
 
 
Some distinguish business entrepreneurs as either "[[political entrepreneur]]s" or "market entrepreneurs."
 
 
 
==Entrepreneurship==
 
{{Cleanup|July 2006}}
 
'''Entrepreneurship''' is the practice of starting new [[organization]]s, particularly new [[business]]es generally in response to identified opportunities. Entrepreneurship is often a difficult undertaking, as a majority of new businesses fail. Entrepreneurial activities are substantially different depending on the type of organization that is being started. Entrepreneurship ranges in scale from solo projects (even involving the entrepreneur only part-time) to major undertakings creating many job opportunities.
 
 
 
Many "high-profile" entrepreneurial ventures seek [[venture capital]] or [[angel investors|angel funding]] in order to raise [[capital (economics)|capital]] to build the business. Many kinds of organizations now exist to support would-be entrepreneurs, including specialized government agencies, [[business incubator]]s, [[science park]]s, and some [[Non-governmental organization|NGO]]s.
 
 
 
===History of Entrepreneurship===
 
 
 
The understanding of entrepreneurship owes a lot to the work of economist [[Joseph Schumpeter]] and the [[Austrian School]] of [[economics]]. In Schumpeter (1950), an entrepreneur is a person who is willing and able to convert a new idea or [[invention]] into a successful [[innovation]]. Entrepreneurship forces "[[creative destruction]]" across markets and industries, simultaneously creating new products and [[business model]]s others. In this way, creative destruction is largely responsible for the dynamism of industries and long-run economic growth.  Despite Schumpeter's early 20th-century contributions, the traditional [[microeconomic]] theory of [[economics]] has had little room for entrepreneurs in their theoretical frameworks (instead assuming that resources would find each other through a price system).  (ref. [[The Economist]] Magazine, March 11, 2006, pp 67).
 
 
 
Entrepreneurship received a boost in the formalized creation of so-called incubators and science parks (e.g., those listed at NBIA.org) where businesses can start at a small scale, share services and space while they grow, and eventually move into space of their own when they have achieved a large enough scale to be viable stand-alone businesses.  Also, entrepreneurship is being employed to revitalize fading downtowns and inner cities, which may have excellent resources but suffer from a lack of spirited development.
 
 
 
[[Image:Conceptual Timeline.png|right|thumb|250px|Conceptual and theoretic developments in entrepreneurship history. Adapted from [http://www.emeraldinsight.com/Insight/viewContentItem.do?contentType=Article&contentId=1537775 Murphy, Liao, & Welsch (2006)]]]
 
[[Image:entrepreneurship history.png|right|thumb|250px|Some notable persons and their works in entrepreneurship history.]]
 
 
 
For [[Frank H. Knight]] (1967) and [[Peter Drucker]] (1970) entrepreneurship is about taking [[risk]]. The behavior of the entrepreneur reflects a kind of person willing to put his or her career and financial security on the line and take risks in the name of an idea, spending much time as well as [[capital (economics)|capital]] on an uncertain venture.
 
 
 
Still another view of entrepreneurship is that it is the process of discovering, evaluating, and exploiting opportunities, which go on to reify themselves in the form of new business ventures. In this model an entrepreneur could be defined as "someone who acts with ambition beyond that supportable by the resources currently under his control, in relentless pursuit of opportunity" (a definition common to entrepreneurship professors Howard Stevenson and Jeffry Timmons).  Pinchot (1985) coined the term [[Intrapreneurship]] to describe entrepreneurial-like activities inside organizations and government.  The concept is commonly referred to as Corporate Entrepreneurship.
 
 
 
The place of the disharmony-creating and idiosyncratic entrepreneur in traditional economic theory (which describes many efficiency-based ratios assuming uniform outputs) presents theoretic quandaries.  [[William Baumol]] has added greatly to this area of economic theory and was recently honored for it at the 2006 annual meeting of the [[American Economic Association]].  (source:  [[The Economist]], March 11, 2006, pp 67)
 
 
 
Entrepreneurship is widely regarded as an integral player in the business culture of American life, and particularly as an engine for job creation and economic growth. [[Robert Sobel]] published ''The Entrepreneurs: Explorations Within the American Business Tradition'' in 1974.
 
 
 
===The Entrepreneur===
 
 
 
Entrepreneurs have many of the same character traits as [[leadership|leaders]]. Similarly to the early [[great man]] theories of leadership, however, trait-based theories of entrepreneurship are increasingly being called into question.  Entrepreneurs are often contrasted with managers and administrators who are said to be more methodical and less prone to risk-taking. Although such person-centric models of entrepreneurship have shown to be of questionable validity, a vast but clearly dated literature studying the entrepreneurial personality found that certain traits seem to be associated with entrepreneurs:
 
 
 
* for example, in 1961, [[David McClelland]] described the entrepreneur as primarily motivated by an overwhelming need for achievement and strong urge to build.
 
* Collins and Moore (1970) studied 150 entrepreneurs and concluded that they are tough, pragmatic people driven by needs of independence and achievement. they seldom are willing to submit to authority.
 
* Bird (1992) sees entrepreneurs as mercurial, that is, prone to insights, brainstorms, deceptions, ingeniousness and resourcefulness. they are cunning, opportunistic, creative, and unsentimental.
 
* Busenitz and Barney (1997) claim entrepreneurs are prone to overconfidence and over generalisations.
 
* According to Cole (1959), there are four types of entrepreneur: the innovator, the calculating inventor, the over-optimistic promoter, and the organisation builder. These types are not related to the personality but to the type of opportunity the entrepreneur faces.
 
* [[Burton W. Folsom, Jr.]] distinguishes between what he calls a [[political entrepreneur]] and a [[market entrepreneur]]. The political entrepreneur uses political influences to gain [[income]] through [[subsidies]], [[protectionism]], [[government-granted monopoly]], government contracts, or other such favorable arrangements with government(s) (see [[crony capitalism]] and [[corporate welfare]]). The market entrepreneur operates without special favors from government.
 
 
 
===Characteristics of entrepreneurship===
 
 
 
* The entrepreneur has an enthusiastic vision, the driving force of an enterprise.
 
* The entrepreneur's vision is usually supported by an interlocked collection of specific ideas not available to the marketplace.
 
* The overall blueprint to realize the vision is clear, however details may be incomplete, flexible, and evolving.
 
* The entrepreneur promotes the vision with enthusiastic passion.
 
* With persistence and determination, the entrepreneur develops strategies to change the vision into reality.
 
* The entrepreneur takes the initial responsibility to cause a vision to become a success.
 
* Entrepreneurs take prudent risks. They assess costs, market/customer needs and persuade others to join and help.
 
* An entrepreneur is usually a positive thinker and a decision maker.
 
 
 
 
 
==References==
 
*Bird, B. (1992)"The Roman God Mercury: An Entrepreneurial Archetype", ''Journal of Management Enquiry'', vol 1, no 3, September, 1992.
 
* Busenitz, L. and Barney, J. (1997) "Differences between entrepreneurs and managers in large organizations", ''Journal of Business Venturing'', vol 12, 1997.
 
* Cantillon, R. ''Essai sur la Nature du Commerce in Général''. 1759 [http://www.econlib.org/library/NPDBooks/Cantillon/cntNTContents.html]
 
* Casson, M. (1982) ''The Entrepreneur: An Economic Theory'' Reprint. 1991.
 
* Casson, M. (2003) ''The Entrepreneur: An Economic Theory, second edition", Edward Elgar Publishing 2003.
 
* Cole, A. (1959) ''Business Enterprise in its Social Setting'', Harvard University Press, Boston, 1959.
 
* Collins, J. and Moore, D. (1970) ''The Organization Makers'', Appleton-Century-Crofts, New York, 1970.
 
* Corrigan, S (2005) "The Entrepreneur's Guide to the Business cycle" [http://www.sagecapital.com/Archiv/c272.pdf]
 
* Drucker, P. (1970) "Entrepreneurship in Business Enterprise", ''Journal of Business Policy'', vol 1, 1970.
 
* Florida, R. (2002) The Rise of the Creative Class: And How It's Transforming Work, Leisure, Community and Everyday Life.  Perseus Books Group.
 
* Folsom Jr., Burton W. (1987) ''The Myth of the Robber Barons'', Young America.
 
* Hebert, R.F. and Link, A.N. (1988)  The Entrepreneur: Mainstream Views and Radical Critiques. New York: Praeger, 2nd edition.
 
* Knight, K. (1967) "A descriptive model of the intra-firm innovation process", ''Journal of Business of the University of Chicago'', vol 40, 1967.
 
* McClelland, D. ''The Achieving Society'', Van Nostrand, Princeton NJ, 1961.
 
* Murphy, P. J. (2004).  [http://wwwlib.umi.com/dissertations/fullcit/3126461 ''A logic for entrepreneurial discovery''].  UMI/ProQuest Learning and Information Company. 
 
* Murphy, P. J., Liao, J., & Welsch, H. P. (2006). [http://www.emeraldinsight.com/Insight/viewContentItem.do?contentType=Article&contentId=1537775 A conceptual history of entrepreneurial thought]. ''Journal of Management History, 12''(1), 12-35.
 
* Pinchot, G. (1985) ''Intrapreneuring'', Harper and Row, New York, 1985.
 
* Price, J. (2006) [http://www.companycrafters.com/resources.htm ''The Entrepreneur's Dictionary''] CompanyCrafters LLC
 
* Sarasvathy,S. (2001). What makes entrepreneurs entrepreneurial? Working paper, University of Washington. [retrieved from http://www.effectuation.org/ftp/effectua.pdf]
 
* Schumpeter, J. (1950) ''Capitalism, Socialism, and Democracy'', 3rd edition, Harper and Row, New York, 1950.
 
* Shane S., (2003) ''A general theory of entrepreneurship : the individual-opportunity nexus '' in New Horizons in Entrepreneurship series, Edward Elgar Publishing.
 
 
 
 
 
 
 
 
 
== External links ==
 
*[http://www.sba.gov/ U.S. Small Business Administration]
 
*[http://www.irs.gov/businesses/small/article/0,,id=99336,00.html Starting a Business] - from U.S. Internal Revenue Service
 
*[http://kellerblog.com/?p=45 Basic framework for developing a business concept into a business]
 
  
 
==References==
 
==References==
  
*Binks, M. and Vale, P. (1990). ''Entrepreneurship and Economic Change''. Maidenhead: McGraw-Hill.
+
*Baumol, William J. 2004. ''The Free-Market Innovation Machine: Analyzing the Growth Miracle of Capitalism''. Princeton, NJ: Princeton University Press. ISBN 069111630X
 
+
*Bird, B. 1992. "The Roman God Mercury: An Entrepreneurial Archetype" ''Journal of Management Enquiry'' 1(3).  
*Casson, M. (2005). 'Entrepreneurship and the theory of the firm'. Journal of Economic Behavior & Organization, 58 (2) , 327-348
+
*Burch, John G. 1986. "Profiling the Entrepreneur" in ''Business Horizons'' 29(5):13-16.
 
+
*Busenitz, L. and J. Barney. 1997. "Differences between entrepreneurs and managers in large organizations" ''Journal of Business Venturing'' 12.
*Hebert, R.F. and Link, A.N. (1988). ''The Entrepreneur: Mainstream Views and Radical Critiques''. New York: Praeger, 2nd edition.
+
*Cantillon, Richard. 1759. [https://www.econlib.org/library/NPDBooks/Cantillon/cntNT.html "Essai sur la Nature du Commerce in Général"]. ''The Library of Economics and Liberty''. Retrieved July 4, 2020.
 
+
*Casson, M. 2003. ''The Entrepreneur: An Economic Theory'' (2nd edition). Edward Elgar Publishing. ISBN 1845421930
*Knight FH (1921/61). ''Risk uncertainty and profit''. Kelley, 2nd edition.
+
*Cole, A. 1959. ''Business Enterprise in its Social Setting''. Harvard University Press.
 
+
*Collins, J. and D. Moore. 1970. ''The Organization Makers''. Appleton-Century-Crofts.
*Maria T. Brouwer (2002). 'Weber, Schumpeter and Knight on entrepreneurship and economic development'. ''Journal of Evolutionary Economics'', vol. 12(1-2), p. 83. Heidelberg.
+
*Drucker, Peter. 1970. "Entrepreneurship in Business Enterprise" ''Journal of Business Policy'' 1.
 
+
*Florida, R. 2002. ''The Rise of the Creative Class: And How It's Transforming Work, Leisure, Community and Everyday Life''. Perseus Books Group.
===Theories of the Firm===
+
*Folsom, Burton W. 1987. ''The Myth of the Robber Barons''. Young America. ISBN 0963020315
 
+
*Hebert, R.F., and A.N. Link. 1988. ''The Entrepreneur: Mainstream Views and Radical Critiques'' (2nd edition). New York: Praeger. ISBN 0275928101
*Long, W. (1983). The meaning of entrepreneurship. American Journal of Small Business, 8(2), 47-59. (c971086)
+
*Knight, K. 1967. "A descriptive model of the intra-firm innovation process" ''Journal of Business of the University of Chicago'' 40.
*Outcalt, Charles, (2000). '[http://www.celcee.edu/publications/digest/Dig00-4.html The Notion of Entrepreneurship: Historical and Emerging Issues]'. Cellcee digest.  Kauffman Center for Entrepreneurial Leadership.
+
*McClelland, D. 1961. ''The Achieving Society''. Princeton. NJ: Van Nostrand. ISBN 0029205107
* Reich, R. B. (1987, May/June). Entrepreneurship reconsidered: The team as hero. Harvard Business Review. (c96187)
+
*Murphy, P.J., J. Liao, and H.P. Welsch. 2006. "A conceptual history of entrepreneurial thought" ''Journal of Management History'' 12(1): 12-35.
 
+
*Pinchot, G. 1985. ''Intrapreneuring''. New York, NY: Harper and Row.
 +
*Reich, R.B. 1987. "Entrepreneurship reconsidered: The team as hero" ''Harvard Business Review''.
 +
*Schumpeter, Joseph A. 1950. ''Capitalism, Socialism, and Democracy'' (3rd edition). New York, NY: Harper and Row. ISBN 0415107628
 +
*Schumpeter, Joseph A. 1989. ''Essays: On Entrepreneurs, Innovations, Business Cycles, and the Evolution of Capitalism''. Transaction Publishers. ISBN 0887387640
 +
*Shane S. 2003. "A general theory of entrepreneurship: the individual-opportunity nexus" ''New Horizons in Entrepreneurship series''. Edward Elgar Publishing.
 +
*Sobel, Robert. 2000. ''The Entrepreneurs: Explorations Within the American Business Tradition''. Beard Books. ISBN 1587980274
 +
*Walker, Francis Amasa. 1888. ''Political Economy'' (3rd edition). Macmillan and Co.
  
 
 
{{Credit2|Entrepreneur|101232159|Entrepreneurship|106509093|}}
 
{{Credit2|Entrepreneur|101232159|Entrepreneurship|106509093|}}

Latest revision as of 22:07, 4 July 2020


Conceptual and theoretic developments in entrepreneurship history. Adapted from Patrick J. Murphy, Jianwen Liao, and Harold P. Welsch, A conceptual history of entrepreneurial thought Journal of Management History 12(1) (2006): 12-35. Retrieved July 4, 2020.

An entrepreneur (a loanword from French introduced and first defined by the Irish economist Richard Cantillon) is a person who undertakes and operates a new enterprise or venture and assumes some accountability for the inherent risks involved. In the context of the creation of for-profit enterprises, entrepreneur is often synonymous with "founder." Most commonly, the term entrepreneur applies to someone who establishes a new entity to offer a new or existing product or service into a new or existing market, whether for a profit or not-for-profit outcome.

Business entrepreneurs often have strong beliefs about a market opportunity and are willing to accept a high level of personal, professional, or financial risk to pursue that opportunity. Business entrepreneurs are often highly regarded in U.S. culture as critical components of its capitalistic society. In this light, differences among rates of growth and technical progress has been attributed to the quality of entrepreneurship in various countries. The willingness to take responsibility for the inherent risk of innovation is thus seen as a necessary component of a society's development of the material aspects of a more comfortable, happy life for its members.

Characteristics of an Entrepreneur

An entrepreneur is a person who organizes and manages any enterprise, especially a business, usually with considerable initiative and risk. They may be an employer of productive labor, or may (especially initially) work alone.

Organizer

An entrepreneur is one who combines the land of one, labor of another, and the capital of yet another, and, thus, produces a product. By selling the product in the market, he pays interest on capital, rent on land, and wages to laborers, and what remains is his or her profit.

Leader

Reich (1987) considered leadership, management ability, and team-building as essential qualities of an entrepreneur. This concept has its origins in the work of Richard Cantillon in his Essai sur la Nature du Commerce en Général (1755) and Jean-Baptiste Say's (1803) Treatise on Political Economy.

Entrepreneur is sometimes mistakenly equated with "opportunist." An entrepreneur may be considered one who creates an opportunity rather than merely exploits it, though that distinction is difficult to make precise. Joseph Schumpeter (1989) and William Baumol (2004) have considered more opportunistic behavior such as arbitrage one role of the entrepreneur, as this helps to generate innovation or mobilize resources to address inefficiencies in the marketplace.

Risk Bearer

An entrepreneur is an agent who buys factors of production at certain prices in order to combine them into a product with a view to selling it at uncertain prices in the future. Uncertainty is defined as a risk, which cannot be insured against and is incalculable. There is a distinction between ordinary risk and uncertainty. A risk can be reduced through the insurance principle, where the distribution of the outcome in a group of instances is known. On the contrary, uncertainty is a risk which cannot be calculated.

The entrepreneur, according to Knight (1967), is the economic functionary who undertakes such responsibility of uncertainty, which by its very nature cannot be insured, or capitalized, or salaried to. Casson (2003) has extended this notion to characterize entrepreneurs as decision makers who improvise solutions to problems which cannot be solved by routine alone.

Personality Characteristics

Burch (1986) listed traits typical of entrepreneurs:

  • A desire to achieve: The push to conquer problems, and give birth to a successful venture.
  • Hard work: It is often suggested that many entrepreneurs are "workaholics."
  • Desire to work for themselves: Entrepreneurs like to work for themselves rather than working for an organization or any other individual. They may work for someone to gain knowledge of the product or service that they may want to produce.
  • Nurturing quality: Willing to take charge of, and watch over a venture until it can stand alone.
  • Acceptance of responsibility: Are morally, legally, and mentally accountable for their ventures. Some entrepreneurs may be driven more by altruism than by self-interest.
  • Reward orientation: Desire to achieve, work hard, and take responsibility, but also with a commensurate desire to be rewarded handsomely for their efforts; rewards can be in forms other than money, such as recognition and respect.
  • Optimism: Live by the philosophy that this is the best of times, and that anything is possible.
  • Orientation to excellence: Often desire to achieve something outstanding that they can be proud of.
  • Organization: Are good at bringing together the components (including people) of a venture.
  • Profit orientation: Want to make a profit—but the profit serves primarily as a meter to gauge their success and achievement.

Theories of Entrepreneurship

Sociologist Max Weber saw entrepreneurial efforts as the result of the Protestant "work ethic," which was the idea that people sought to prove their value before God through hard work. This proof took the form of pursuing the greatest works possible on earth, inevitably through industry, with the profits made by entrepreneurs regarded as their moral affirmation.

Generally, business scholars have two classes of theories of how people become entrepreneurs, called supply and demand theories, after economic theory.

On the supply-side, research studies have shown that entrepreneurs are convinced that they can command their own destinies. Behavioral scientists express this by saying that entrepreneurs perceive the "locus of control" to be within themselves. It is this self-belief which stimulates the entrepreneur, according to supply-side theorists.

A more generally held theory is that entrepreneurs emerge from the population on demand, from the combination of opportunities and people well-positioned to take advantage of them. In the demand theory, anyone could be recruited by circumstance or opportunity to become an entrepreneur. The entrepreneur may perceive that they are among the few to recognize or be able to solve a problem. In this view, one studies on one side the distribution of information available to would-be entrepreneurs (see Austrian School economics) and on the other, how environmental factors (access to capital, competition, and so forth) change the rate of a society's production of entrepreneurs. Richard Cantillon was known for his demand theory of entrepreneurship in which he said production depends on the demand of land owners who contract out their work. Those who undertake the work demanded are entrepreneurs and they are responsible for resource allocation within a society and bring prices into line with demand. Jean-Baptiste Say also emphasized the importance of entrepreneurs, to the point of considering them as the fourth factor of production (behind land, capital, and labor). Say called entrepreneurs "forecasters, project appraisers, and risk-takers." Eugen von Böhm-Bawerk suggested that entrepreneurs bring about structural changes as their efforts are guided by changes in the relative prices of capital goods.

Some notable persons and their work in theories of entrepreneurship.

Another early economic theory of entrepreneurship and its relationship to capitalism was proposed by Francis Amasa Walker (1888), who saw profits as the "wages" for successful entrepreneurial work.

The understanding of entrepreneurship owes a lot to the work of economist Joseph Schumpeter. Schumpeter (1950) described an entrepreneur as a person who is willing and able to convert a new idea or invention into a successful innovation. Entrepreneurship forces "creative destruction" across markets and industries, simultaneously creating new products and business models others. In this way, creative destruction is largely responsible for the dynamism of industries and long-run economic growth.

The place of the disharmony-creating and idiosyncratic entrepreneur in traditional economic theory (which describes many efficiency-based ratios assuming uniform outputs) presents theoretic quandaries. Thus, despite Schumpeter's early twentieth-century contributions, the traditional microeconomic theories of economics have had little room for entrepreneurs in their theoretical frameworks (instead assuming that resources would find each other through a price system). Entrepreneurship today, however, is widely regarded as an integral player in the business culture of American life, and particularly as an engine for job creation and economic growth. Robert Sobel (2000) and William Baumol (2004) have added greatly to this area of economic theory.

For Frank H. Knight (1967) and Peter Drucker (1970) entrepreneurship is about taking risk. The behavior of the entrepreneur reflects a kind of person willing to put his or her career and financial security on the line and take risks in the name of an idea, spending much time as well as capital on an uncertain venture.

History of Entrepreneurial Activity

Entrepreneurship is the practice of starting new organizations, particularly new businesses, generally in response to identified opportunities. Entrepreneurship is often a difficult undertaking, as the majority of new businesses fail. Entrepreneurial activities are substantially different depending on the type of organization that is being started, ranging in scale from solo projects (even involving the entrepreneur only part-time) to major undertakings creating many job opportunities.

Entrepreneurship received a boost in the formalized creation of so-called incubators and science parks (such as those listed at National Business Incubation Association) where businesses can start on a small scale, share services and space while they grow, and eventually move into space of their own when they have achieved a large enough scale to be viable stand-alone businesses. Also, entrepreneurship is being employed to revitalize fading downtowns and inner cities, which may have excellent resources but suffer from a lack of spirited development.

Famous Entrepreneurs

Famous American entrepreneurs include:

  • Jeff Bezos (retail)
  • Sergey Brin (search engines)
  • Andrew Carnegie (steel)
  • Tom Carvel (ice cream and was the first person to use franchising as a business model)
  • Ben Cohen (ice cream)
  • Barron Collier (advertising)
  • Michael Dell (computer retail)
  • George Eastman (photography)
  • Thomas Edison (electro-mechanics)
  • Larry Ellison (database systems)
  • Henry Ford (automobiles)
  • Christopher Gardner (stock brokerage)
  • Bill Gates (software)
  • Sylvan Goldman (shopping carts)
  • Jerry Greenfield (ice cream)
  • Reed Hastings (online DVD rentals)
  • Milton S. Hershey (confections)
  • Steve Jobs (computer hardware, software)
  • Scott A. Jones (voicemail, search engine)
  • Ray Kroc (fast food restaurants)
  • Estee Lauder (cosmetics)
  • J. Pierpont Morgan (banking)
  • Elisha Otis (elevators)
  • Larry Page (search engines)
  • John D. Rockefeller (oil)
  • Howard Schultz (coffee franchise)
  • Li Ka Shing (manufacturing and telecommunications turned conglomerate)
  • Elmer Sperry (avionics)
  • Donald Trump (real estate)
  • Ted Turner (media)
  • Sam Walton (department stores)
  • Thomas J. Watson Sr. (computers)

Famous Australian entrepreneurs include Gerry Harvey (auction house turned to homewares and electronics retailer), Frank Lowy (shopping center real estate), and Dick Smith (electronics).

Famous British entrepreneurs include Richard Branson (travel and media), James Dyson (home appliances), and Alan Sugar (computers).

Famous French entrepreneurs include Bernard Arnault and Francis Bouygues.

Famous German entrepreneurs include Werner von Siemens and Ferdinand von Zeppelin.

Famous Greek entrepreneurs include Stelios Haji-Ioannou.

Famous Swedish entrepreneurs include Ingvar Kamprad (home furnishing).

Famous Indian entrepreneurs include Vinod Khosla, Kanwal Rekhi and many more who contributed to Silicon Valley's entrepreneur revolution. Dhirubhai Ambani, Narayana Murthy, Azim Premji, and many more contributed to the Indian entrepreneur revolution.

Famous Japanese entrepreneurs include Konosuke Matsushita, Soichiro Honda, Akio Morita, Eiji Toyoda.

References
ISBN links support NWE through referral fees

  • Baumol, William J. 2004. The Free-Market Innovation Machine: Analyzing the Growth Miracle of Capitalism. Princeton, NJ: Princeton University Press. ISBN 069111630X
  • Bird, B. 1992. "The Roman God Mercury: An Entrepreneurial Archetype" Journal of Management Enquiry 1(3).
  • Burch, John G. 1986. "Profiling the Entrepreneur" in Business Horizons 29(5):13-16.
  • Busenitz, L. and J. Barney. 1997. "Differences between entrepreneurs and managers in large organizations" Journal of Business Venturing 12.
  • Cantillon, Richard. 1759. "Essai sur la Nature du Commerce in Général". The Library of Economics and Liberty. Retrieved July 4, 2020.
  • Casson, M. 2003. The Entrepreneur: An Economic Theory (2nd edition). Edward Elgar Publishing. ISBN 1845421930
  • Cole, A. 1959. Business Enterprise in its Social Setting. Harvard University Press.
  • Collins, J. and D. Moore. 1970. The Organization Makers. Appleton-Century-Crofts.
  • Drucker, Peter. 1970. "Entrepreneurship in Business Enterprise" Journal of Business Policy 1.
  • Florida, R. 2002. The Rise of the Creative Class: And How It's Transforming Work, Leisure, Community and Everyday Life. Perseus Books Group.
  • Folsom, Burton W. 1987. The Myth of the Robber Barons. Young America. ISBN 0963020315
  • Hebert, R.F., and A.N. Link. 1988. The Entrepreneur: Mainstream Views and Radical Critiques (2nd edition). New York: Praeger. ISBN 0275928101
  • Knight, K. 1967. "A descriptive model of the intra-firm innovation process" Journal of Business of the University of Chicago 40.
  • McClelland, D. 1961. The Achieving Society. Princeton. NJ: Van Nostrand. ISBN 0029205107
  • Murphy, P.J., J. Liao, and H.P. Welsch. 2006. "A conceptual history of entrepreneurial thought" Journal of Management History 12(1): 12-35.
  • Pinchot, G. 1985. Intrapreneuring. New York, NY: Harper and Row.
  • Reich, R.B. 1987. "Entrepreneurship reconsidered: The team as hero" Harvard Business Review.
  • Schumpeter, Joseph A. 1950. Capitalism, Socialism, and Democracy (3rd edition). New York, NY: Harper and Row. ISBN 0415107628
  • Schumpeter, Joseph A. 1989. Essays: On Entrepreneurs, Innovations, Business Cycles, and the Evolution of Capitalism. Transaction Publishers. ISBN 0887387640
  • Shane S. 2003. "A general theory of entrepreneurship: the individual-opportunity nexus" New Horizons in Entrepreneurship series. Edward Elgar Publishing.
  • Sobel, Robert. 2000. The Entrepreneurs: Explorations Within the American Business Tradition. Beard Books. ISBN 1587980274
  • Walker, Francis Amasa. 1888. Political Economy (3rd edition). Macmillan and Co.

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