Cream (band)

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Cream
Cream in 2005
Cream in 2005
Background information
Origin London, England
Genre(s) Hard rock, blues-rock, psychedelic rock, acid rock
Years active 1966–1968
1993
2005
Label(s) Reaction, Polydor, Atco, RSO
Associated acts Derek and The Dominos, The Graham Bond Organisation, The Yardbirds, John Mayall's Bluesbreakers, Powerhouse, Blind Faith, BBM, Ginger Baker's Air Force, The Dirty Mac
Former members
Jack Bruce
Eric Clapton
Ginger Baker

Cream was a 1960s British rock band consisting of bassist/Co-lead vocalist Jack Bruce, guitarist/Co-lead vocalist Eric Clapton, and drummer Ginger Baker. They were celebrated as the first great power trio and supergroup of rock. Their sound was characterized by a hybrid of blues, pop and psychedelic rock. Cream combined Clapton's blues guitar playing with the powerful voice and intense basslines of Jack Bruce and the jazz-influenced drumming of Ginger Baker. They have sold over 35 million albums worldwide. Wheels of Fire was the world's first platinum-selling double album.

Cream's music included songs based on traditional blues such as "Crossroads" and "Spoonful," and modern blues such as "Born Under a Bad Sign," as well as more eccentric songs such as "Strange Brew," "Tales of Brave Ulysses" and "Toad." Cream's biggest hits were "I Feel Free" (UK, #11), "Sunshine of Your Love" (U.S., #5), "White Room" (U.S., #6), "Crossroads" (U.S., #28), and "Badge."

Cream, together with The Jimi Hendrix Experience, made a significant impact upon the popular music of the time, providing a heavy yet technically proficient musical theme that foreshadowed the emergence of bands such as Led Zeppelin, Deep Purple, and The Jeff Beck Group in the late 1960s. The band's live performances influenced progressive rock acts such as Rush, jam bands such as The Allman Brothers Band, Grateful Dead and Phish, and even heavy metal bands such as Black Sabbath.

Cream were ranked #16 on VH1's 100 Greatest Artists of Hard Rock.

History

Formation

By July 1966, Eric Clapton's career with The Yardbirds and John Mayall's Bluesbreakers had earned him a reputation as the premier blues guitarist in Britain. Clapton's virtuosity and raw power with the instrument inspired one fan to spray paint the words "Clapton is God" on the wall of an Islington underground station. Clapton, however, found the environment of Mayall's band confining, and sought to expand his playing in a new band.

In 1966, Clapton met Baker, then the leader of the Graham Bond Organization, which at one point featured Jack Bruce on bass, harmonica, and piano. Baker, too, felt stifled in the GBO, and had grown tired of Graham Bond's drug addictions and bouts of mental instability. "I had always liked Ginger," explained Clapton. "Ginger had come to see me play with John Mayall. After the gig he drove me back to London in his Rover. I was very impressed with his car and driving. He was telling me that he wanted to start a band, and I had been thinking about it, too."[1] Each was impressed with the other's playing abilities, prompting Baker to ask Clapton to join his new, then-unnamed group. Clapton immediately agreed, on the condition that Baker hire Jack Bruce as the group's bassist.

Clapton had met Bruce when the bassist/vocalist did a short stint with the Bluesbreakers in March 1966; the two had also worked together as part of a one-shot band called Powerhouse (which also included Steve Winwood and Paul Jones). Impressed with Bruce's vocals and technical prowess, Clapton had wanted to work with him on an ongoing basis.

What Clapton did not know was that while Bruce was in Bond's band, he and Baker had been notorious for their quarreling. While both were excellent jazz musicians and respected each other's skills, the confines of the GBO had proved too small for their egos. Their volatile relationship included on-stage fights and the sabotage of one another's instruments. After Baker fired Bruce from the band, Bruce continued to arrive for gigs; ultimately, Bruce was driven away from the band after Baker threatened him at knifepoint.

Nevertheless, Baker and Bruce were able to put aside their differences for the good of Baker's new trio, which he envisioned as collaborative, with each of the members contributing to music and lyrics. The band was named "Cream," as Clapton, Bruce, and Baker were already considered the "cream of the crop" amongst blues and jazz musicians in the exploding British music scene. Before deciding upon "Cream," the band considered calling themselves "Sweet 'n' Sour Rock 'n' Roll." Of the trio, Clapton had the biggest reputation in England; however, he was all but unknown in the United States. He left The Yardbirds before "For Your Love" hit the American Top Ten.

Cream made their unofficial debut at the Twisted Wheel on July 29, 1966. Their official debut came two nights later at the Sixth Annual Windsor Jazz & Blues Festival. Being new and with few original songs to their credit, Cream performed spirited blues reworkings that thrilled the large crowd and earned them a warm reception. In October, they also got a chance to jam with Jimi Hendrix, who had recently arrived in London. Hendrix was a fan of Clapton's music, and wanted a chance to play with him onstage. Hendrix was introduced to Cream through Chas Chandler, the bassist of The Animals, who was serving as Hendrix's manager.

It was during the early organization that they decided Bruce would serve as the group's lead vocalist. While Clapton was shy about singing, he occasionally harmonized with Bruce and, in time, took lead vocals on some notable Cream tunes including "Four Until Late" and "Strange Brew" (1967); Disraeli Gears and "Badge" (1969); and Goodbye (1969).

Fresh Cream

Cream's debut album, Fresh Cream, was recorded and released in 1966. The album reached #6 in the UK charts and #39 in the United States. It mainly consisted of blues covers, including "Four Until Late," "Rollin' and Tumblin'" (written by Muddy Waters), "Spoonful" (written by Willy Dixon and recorded by Howlin' Wolf), "I'm So Glad," and "Cat's Squirrel". The rest of the album featured songs written (or co-written) by Jack Bruce, most notably "Wrapping Paper" and "I Feel Free" (which was a UK hit single, but only released on the American edition of the LP), and a couple of songs written by Ginger Baker (one of which, "Toad," contained one of the earliest examples of a drum solo in rock music).

The early Cream bootlegs show that the band had not developed their signature jamming capabilities. These recordings capture a much tighter band showcasing more songs. All of the songs are reasonably short five-minute versions of "N.S.U.," "Sweet Wine," and "Toad." But a mere two months later, the setlist had been shortened with the songs now much longer.

Disraeli Gears

Audio sample:
(audio)
"Sunshine Of Your Love" (file info)
20 second sample of the song Sunshine Of Your Love as performed by Cream
Problems listening to the files? See media help.


Cream first visited the United States in March 1967 to play nine dates at the RKO Theater in New York. They returned to record Disraeli Gears in New York between May 11 and May 15, 1967. Cream's second album was released in November 1967 and reached the Top 5 in the charts on both sides of the Atlantic. Produced by Felix Pappalardi (who later co-founded the Cream-inspired quartet Mountain) and engineer Tom Dowd, it was recorded at Atlantic Studios in New York. Disraeli Gears is often considered to be the band's defining effort, successfully blending psychedelic British rock with American blues. It was also the first Cream album to consist primarily of original songs, with only three of the eleven tracks written by others outside the band. Disraeli Gears not only features hits "Strange Brew" and "Tales of Brave Ulysses," but also "Sunshine of Your Love."

Although the album is considered one of Cream's finest efforts, it is not well represented in Cream's live sets. Although they consistently played "Tales of Brave Ulysses" and "Sunshine of Your Love," a setlist consisting of several songs from Disraeli Gears was quickly dropped from the set in mid-1967, favoring longer blues jams instead of short pop songs. Only "We're Going Wrong" saw some occasional play time in their live sets. In fact, at their 2005 reunion shows, Cream only played three songs from Disraeli Gears: "Outside Woman Blues," "We're Going Wrong," and "Sunshine of Your Love."

In late 1967, they incorporated more jamming time in their repertoire, some songs stretching out to 20 minutes. According to Jack Bruce, they were obliged to play 20-minute jams or the audience would angrily ask for their money back. Long drawn-out jams in songs like "Spoonful," "N.S.U." and "Sweet Wine" became live favorites. Nonetheless, songs like "Sunshine of Your Love," "Crossroads," and "Tales of Brave Ulysses" remained reasonably short.

Wheels of Fire

In 1968 came Cream's third release, Wheels of Fire, which topped the American charts. Wheels of Fire showcased Cream moving slightly away from the blues and more towards a semi-progressive rock style highlighted by odd time signatures and various orchestral instruments. However, the band did record a live blues favorite, "Sitting on Top of the World." The opening song, "White Room," became a popular radio staple. Another song, "Politician," was written by the band while waiting to perform live at the BBC. According to a BBC interview with Clapton, the record company, also handling Albert King, asked the band to cover "Born Under a Bad Sign," which became a popular track off the record.

The album's second disc featured three live recordings from the Winterland Ballroom and one from the Fillmore. Eric Clapton's solo in "Crossroads" has made it to the top 20 in multiple "greatest guitar solo" lists. The 16-minute "Spoonful," from their March Winterland show, became their most epic song and a concert favourite. Ginger Baker's "Toad" is now widely regarded as one of the greatest live drum solos in rock history.

After the completion of Wheels of Fire in mid-1968, the band members had had enough and wanted to go their separate ways. As Baker would state in a 2006 interview with Music Mart magazine, "It just got to the point where Eric said to me: 'I've had enough of this,' and I said so have I. I couldn't stand it. The last year with Cream was just agony. It's damaged my hearing permanently, and today I've still got a hearing problem because of the sheer volume throughout the last year of Cream. But it didn't start off like that. In 1966, it was great. It was really a wonderful experience musically, and it just went into the realms of stupid." Also, Bruce and Baker's combustible relationship proved even worse as a result of the strain put upon the band by non-stop touring, forcing Clapton to play the perpetual role of peacekeeper.

Clapton had also fallen under the spell of Bob Dylan's former backing group, now known as The Band, and their debut album, Music from Big Pink, which proved to be a welcome breath of fresh air in comparison to the incense and psychedelia that had informed Cream. Furthermore, he had read a scathing Cream review in Rolling Stone magazine, a publication he had much admired, where the reviewer, Jon Landau, called him a master of "the blues cliché."[2] It was in the wake of that article that Clapton wanted to end Cream and pursue a different musical direction.

At the beginning of their farewell tour on October 4, 1968, in Oakland, nearly the entire set consisted of songs from Wheels of Fire: "White Room," "Politician," "Crossroads," "Spoonful," "Deserted Cities of the Heart," and "Passing the Time" taking place of "Toad" for a drum solo. "Passing the Time" and "Deserted Cities" were quickly removed from the setlist and replaced by "Sitting on Top of the World" and "Toad."

Goodbye

Cream was eventually persuaded to do one final album. That album, the appropriately titled Goodbye, was recorded in late 1968 and released in early 1969, after the band had broken up. It featured six songs: three live recordings dating from a concert at The Forum in Los Angeles, California, on 19 October, and three new studio recordings (the most notable, "Badge," was written by Clapton and George Harrison, who also played rhythm guitar). "I'm So Glad," which first appeared as a studio recording on Fresh Cream, appeared as a live track on Goodbye. It was the only song to appear on both Cream's first and last albums.

Cream's "farewell tour" consisted of 22 shows at 19 venues in the United States between October 4 and November 4, 1968, and two final farewell concerts at the Royal Albert Hall on November 26, 1968. Initially another double album was planned, comprising live material from this tour plus new studio tracks, but a single album, Goodbye was released instead with three live tracks taken from their performance at The Forum in Los Angeles on October 19, 1968, and three studio tracks, one written by each of the band members. The final United States gig was at the Rhode Island Auditorium, November 4, 1968.

The two Royal Albert Hall concerts were filmed for a BBC documentary and released on video (and later DVD) as Farewell Concert. Both shows were sold out and attracted more attention than any other Cream concert, but their performance was regarded by many as below standard. Baker himself said of the concerts: "It wasn’t a good gig ... Cream was better than that ... We knew it was all over. We knew we were just finishing it off, getting it over with." Cream's live performances were already declining. In an interview from Cream: Classic Artists, Ginger Baker himself agreed that the band was getting worse by the minute.[3]

Cream's supporting acts were Taste (featuring a young Rory Gallagher) and the newly formed Yes, who received good reviews.

Breakup

From its creation, Cream was faced with some fundamental problems that would later lead to its dissolution in November 1968. The rivalry between Bruce and Baker created tensions in the band. Clapton also felt that the members of the band did not listen to each other enough. Clapton once told a story that when Cream were playing in a concert, he stopped playing and neither Baker nor Bruce noticed. Cream decided that it would break up in May of 1968 during a tour of the U.S. Later, in July, an official announcement was made that the band would break up after a farewell tour of the United States and after playing two concerts in London. Cream finished its tour of the United States with a November 4 concert in Rhode Island and performed in the UK for the last time in London on November 25 and 26.

Reunions (1993, 2005)

In 1993, Cream was inducted into the Rock and Roll Hall of Fame and set aside their differences to perform at the induction ceremony. Initially, the trio was wary about performing, until encouraging words from Robbie Robertson inspired them to try. The end result was an incendiary set consisting of "Sunshine of Your Love," "Crossroads," and - interestingly, as the band had never played it live during their original tenure - "Born Under a Bad Sign." Clapton mentioned in his acceptance speech that their rehearsal the day before the ceremony had marked the first time they had played together in 25 years.

File:Cream1993.jpg
Cream backstage at their Rock and Roll Hall of Fame induction.

The performance spurred rumors of a reunion tour. Bruce and Baker went so far as to say in later interviews that they were, indeed, interested in touring as Cream. A formal reunion did not take place immediately, however, and Clapton continued to pursue solo projects, as did Bruce and Baker, although the two did work together again in the mid-1990s as two-thirds of a power trio, BBM, with Gary Moore.

In 2004, it was officially announced that Cream would finally reunite for a series of four shows, on May 2, 3, 5, and 6, 2005 at the Royal Albert Hall in London, the venue of their final concerts in 1968. Even more surprizing was that the reunion came at Clapton's request: although the three musicians chose not to speak publicly about the shows, Clapton would later state that he had become more "generous" in regard to his past, and that the physical health of Bruce and Baker was a major factor: Bruce had recently undergone a liver transplant for liver cancer, and had almost lost his life, while Baker had severe arthritis.

Tickets for all four shows sold out in under an hour. Touts were soon charging outrageous prices for what became one of the hardest-to-get tickets in rock-and-roll history. The performances were recorded for a live CD and DVD. Among those in attendance were Paul McCartney and Ringo Starr, Steve Winwood, Roger Waters, Brian May of Queen, Jimmy Page of Led Zeppelin, and also Mick Taylor and Bill Wyman, formerly of the Rolling Stones. The reunion marked the first time the band had played "Badge" and "Pressed Rat and Warthog" live.

The Royal Albert Hall reunion proved a success on both a personal and financial level, inspiring the reformed band to bring their reunion to the United States. For reasons unknown, Cream chose to play at only one venue, Madison Square Garden in New York City, from October 24-26, 2005. The shows were marred by some controversy in regard to tickets: the show's promoters had made a deal with credit-card company American Express to make tickets available to American Express customers only in an unprecedented week-long pre-sale. Again, touts charged high prices for tickets; nevertheless, the shows were a financial success and received critical praise.

Fans of Cream hoped for a full-scale tour, but a statement from Cream's publicist days after the last performance put the nail in that particular coffin, when it was announced that Cream would not tour the United States. In an interview with Jack Bruce in the December 2005 issue of Bass Player magazine, Bruce hinted that he would like to see Cream continue in one way or another, possibly in the form of a new album, but that a tour was out of the question.

Post-Cream: 1968-present

Blind Faith came about immediately after the demise of Cream following an attempt by Clapton to recruit Steve Winwood into the band in the hope that he would help act as a buffer between Bruce and Baker. However, Cream broke up before Winwood had the chance to consider the offer.

Inspired by more song-based acts, particularly The Band, Clapton went on to perform much different, less improvisational material with Delaney & Bonnie, Derek and the Dominos, and in his own long and varied solo career.

Jack Bruce began a varied and successful solo career with the 1969 release of Songs for a Tailor.

Ginger Baker formed a jazz-fusion ensemble out of the ashes of Blind Faith, Ginger Baker's Air Force, which featured Winwood, Blind Faith bassist Rick Grech, Graham Bond on sax, and Denny Laine of the Moody Blues, among others.

Cream's future is uncertain: in February 2006, Cream received a Grammy Lifetime Achievement Award in recognition of their contribution to, and influence upon, modern music. That same month, a "Classic Albums" DVD was released detailing the story behind the creation and recording of Disraeli Gears.

Discography

Studio albums

  • Fresh Cream - December 1966 (RIAA: Gold)
  • Disraeli Gears - November 1967 (RIAA: Platinum)
  • Wheels of Fire - July 1968 (double album - In the Studio and Live at the Fillmore.) (RIAA: Gold)
  • Goodbye - March 1969

Live albums

  • Live Cream - April 1970
  • Live Cream Volume II - March 1972
  • Royal Albert Hall London May 2-3-5-6 2005 - October 2005

Singles

  • "Wrapping Paper" / "Cat's Squirrel" - October 1966
  • "I Feel Free" / "N.S.U." - December 1966
  • "Strange Brew" / "Tales of Brave Ulysses" - June 1967
  • "Anyone for Tennis" / "Pressed Rat and Warthog" - May 1968
  • "Sunshine of Your Love" / "SWLABR" - September 1968
  • "Spoonful part 1" / "Spoonful part 2" - September 1968
  • "White Room" / "Those Were The Days" - January 1969
  • "Crossroads" / "Passing the Time" - January 1969
  • "Badge" / "What a Bringdown" - April 1969
  • "Sweet Wine" / "Lawdy Mama" - June 1970

Compilations

  • Best of Cream - 1969 (RIAA: Gold)
  • Heavy Cream - 1972
  • Strange Brew: The Very Best of Cream - 1983 (RIAA: Platinum)
  • Creme de la Cream - 1992
  • The Very Best of Cream - 1995 (RIAA: Gold)
  • Those Were The Days - 1997
  • 20th Century Masters: The Millennium Collection: The Best of Cream - 2000
  • BBC Sessions - 2003
  • I Feel Free Ultimate Cream - 2005
  • Cream Gold - 2005

Videos / DVDs

  • Farewell Concert - VHS, DVD, recorded Royal Albert Hall, November 1968
  • Strange Brew - largely a re-edit of Farewell Concert plus some outtakes
  • Fresh Live Cream - VHS, DVD, documentary filmed just after the Rock & Roll Hall Of Fame reunion in 1993 containing band interviews and previously unreleased material
  • Royal Albert Hall London May 2-3-5-6 2005 - DVD, recorded Royal Albert Hall, May 2005
  • Cream: Disraeli Gears (2006) - DVD, a reflection on what went into making Disraeli Gears, and the impact it had on the 60s.
  • Cream: Classic Artists - DVD + CD, recorded before and after the Madison Square Garden reunion concerts; features interviews with band members, along with an audio CD containing five previously unreleased tracks from Swedish radio.

Notes

  1. McDermott, John (November), "Strange Brew", Guitar World magazine 
  2. Cite error: Invalid <ref> tag; no text was provided for refs named classic
  3. Pattingale, Graeme (2002). A Guide to the Bootlegs (in en). Retrieved 2008-06-30.

References
ISBN links support NWE through referral fees

  • Platt, John A. Disraeli Gears: Cream. New York: Schirmer Books, 1998. ISBN 978-0228647746
  • Thompson, Dave. Cream: The World's First Supergroup. London: Virgin, 2005. ISBN 978-1852272869
  • Welch, Chris. Cream: The Legendary Sixties Supergroup: Ginger Baker, Jack Bruce, Eric Clapton. London: Balafon, 2000. ISBN 978-0879306243

External links

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