Definition: Marketing

From New World Encyclopedia


From Middle English market, from late Old English market (market) and Anglo-Norman markiet (Old French marchié); both ultimately from Latin mercātus (trade, market), from mercor (I trade, deal in, buy), itself derived from merx (wares, merchandise). Cognate with West Frisian mereke, Dutch markt, Old High German Markt.


marketing (countable and uncountable, plural marketings)

  1. Buying and/or selling in a market (street market or market fair).
  2. The promotion, distribution and selling of a product or service; the work of a marketer; includes market research and advertising.
    I contacted an old friend who had obtained a bachelor's degree in marketing to help me bring my business idea to life.

Usage notes

The newer sense of the gerund (promotion and distribution strategy, often across multiple markets) has largely displaced the older sense (attending street market as either buyer or seller), but readers who encounter the gerund in older texts should appreciate that the older sense was meant. Besides being a noun, it is also the present participle of the verb "market."

Derived terms

  • affiliate marketing
  • antimarketing
  • cybermarketing
  • demarketing
  • direct marketing
  • e-marketing
  • event marketing
  • geomarketing
  • guerrilla marketing
  • influencer marketing
  • macromarketing
  • marketing collateral
  • marketing research
  • membership marketing
  • metamarketing
  • micromarketing
  • multi-level marketing
  • network marketing
  • niche marketing
  • nonmarketing
  • political marketing
  • referral marketing
  • viral marketing


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