George Cadbury

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George Cadbury

George Cadbury (September 19, 1839 – October 24, 1922) was the third son of Quaker John Cadbury, the founder of Cadbury's cocoa and chocolate company, a social reformer and philanthropist. George is best known for building decent housing for his employees and for establishing what has been described as a private social security program for their benefit. Through ownership of several newspapers, Cadbury promoted his ideas about welfare, promoting the concept of an old age pension and improvement of working conditions. Through charities and trusts established by members of the Cadbury family they are as well known for their philanthropy and humanitarianism as they are for the successful business they founded. An enthusiast of adult education, Cadbury also taught at the Birmingham Adult School. After World War I he left the Liberal Party, which he had supported, and was a co-founder of an anti-war movement, the Union of Democratic Control alongside, among others, Ramsay MacDonald, Britain's first Labour Prime Minister.

Biography

George Cadbury was born in Edgbaston, Birmingham, where his father John was a tea and coffee merchant. George was a pupil at the Quaker School. His family were committed members of the Society of Friends. Following his mother's death in 1855, George and his brother Richard took control of their father's business since he was too ill to continue to manage it. At the time, the business was failing. The two brothers introduced powdered cocoa to their customers, and the business began to make a profit. From an early age, George decided that he wanted to place the welfare of his workers before anything else, and invest in the community that enabled his company to succeed. He believed that if workers enjoyed a happy homelife in attractive and sanitary surroundings, with a garden in which they could grow food, both they and the company would benefit from the esprit de corps that this would encourage. Together with his brother Richard Cadbury|Richard he took over the family business in 1861. In 1878 they acquired 14 acres (57,000 m²) of land in open country, four miles (6 km) south of Birmingham, where they opened a new factory in 1879. Over the following years more land was acquired and a model village, designed by architect William Alexander Harvey, was built to provide low cost houses for the workers. This village became known as Bournville.

Cadbury Ltd. prospered because of humanitarian working conditions. In the Bourneville factory, named after the local river and the French language|French word for town, they produced chocolate from 1879. The brothers cared for their employees; they both believed in the social rights of the workers and hence they installed canteens and sport grounds. Nineteen years after Richard died, George opened a works committee for each gender which discussed proposals for improving the firm. He also pressed ahead with other ideas, like an annuity, a deposit account and education facilities for every employee.

Blue plaque at George Road, Edgbaston

Cadbury donated the Lickey Hills Country Park to the people of Birmingham.

Bournville Rest House was built to celebrate the Silver Wedding Anniversary of George and Elizabeth Cadbury, and was paid for by the employees of Cadbury Brothers Ltd. The design is by William Alexander Harvey, who was architect of many of the buildings on the estate and is based on a mediaeval butter market in Dorset. Currently, the building houses the Visitors Centre for the Carillon.

Bibliography

  • Bennett, Leonie The Life of George Cadbury, Oxford: Heinemann Library, 2005 ISBN 9780431181059
  • gardiner, A. G Life of George Cadbury, London: Cassell, 1923
  • Stranz, Walter George Cadbury Aylesbury: Shire Publications, 1973 ISBN 0852632363

External link

Template:UK-business-bio-stub

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